Seller Case Study:  5216 Zane Dr.  Flower Mound 

Pricing:  Instead of pricing based on neighborhood comps, which would have been a higher list price, seller opted for listing right at the threshold in hopes of generating multiple offers at the tail end of the market frenzy, pandemic year May - July 2022.



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Seller Case Study:  1005 Carousel Dr. 

Pricing:  There were recent sales on the same street so we were able to use those as part of our price per sqft. We listed at the top range of the market because the sellers were not under deadline to sell by a certain date.
Marketing: Seller chose the “Coming Soon” approach for two weeks to generate interest. I used the interior photo as the main photo to show off the new wood-look tile floors.
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Seller Case Study: 2816 Harvest Hill Dr.

Pricing:  Seller chose to list at the neighborhood avg. price per sqft. We also included a one-year membership to the local recreation center since Grapevine is a lifestyle community with awesome city amenities. 
Marketing: We dubbed this home “The Treehouse” because it sat at the top of the hill in the tree canopy. We used aerial photo (and video) to show the home’s orientation. All bedrooms upstairs, so we told people that right up front.
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Seller Case Study:  5156 River Rock Blvd. 

Pricing:  Seller chose to list within a price range ($320-330k). Even though this was during the market frenzy, the home’s location had a lower appreciation rate than other parts of town. We used the average sales price for similar floorplans and adjusted for money spent in prep for sale.
Marketing: Seller chose to list within a price range ($320-330k). Even though this was during the market frenzy, the home’s location had a lower appreciation rate than other parts of town. We used the average sales price for similar floorplans and adjusted for money spent in prep for sale.
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